A collection of idea write-ups in their infancy.
I always say that the best part of my job is crafting the very first write-up of an idea. That first pass, in its original, untouched state. The write-up before all the opinions and rounds upon rounds of edits. That’s my favorite. Because once the brainstorm phase is complete, I get to make sense of oftentimes seemingly nonsensical things and then turn them into a story that sets the tone and stage for something much bigger. It’s a magical time. When it’s just me and the words. And the first moment I truly fall in love with an idea.
Force is strength, power, determination. It defies all odds, breaks through barriers, changes the course. It’s rooted in history and ready to make history. It’s flourished by culture, fueled by community. It’s excitement. A rally. An energy that can’t be contained. It’s the love of the game. The passion for our team. Our sport. Our city.
We’re a force to be reckoned with. We are the Ottawa Force.
Brand: Ottawa FC
There’s a magical place every child goes where dreams and reality are one and the same. It’s laying in the backyard while floating on the clouds. It’s an invisible hideout in the hollow of a tree. Or an indestructible fort built from a pile of sheets. It’s what we call a happy place—a place where kids are free to do what they do best, be kids.
We put the same simple and natural sense of wonder (and goodness) into our mac and cheese. With our wholesome ingredients and fun shapes that feed imagination, there’s nothing complicated about it so you can always find your happy place.
Brand: Back to Nature Organic Mac & Cheese
Celebrating 150 Years | Famous for her catchphrase, “Do it for the smell,” Grandma Fleischmann has been on the rise for nearly 150 years, sharing and celebrating fresh-made dough and all its goodness. This year marks her 150th birthday. And it’s time we celebrate the woman who has brought warmth and happiness to our ovens for generations.
We are planning the greatest celebration since the Sliced Bread of 1928—Grandma Fleischmann’s big 1-5-0, the first Sesquicentennial birthday ever celebrated. Beginning Fall/Winter 2017, leading up to her day, we’ll honor Grandma Fleischmann from when she was just a little bun out of the oven, to the sweetest sixteen in history, through her years and decades of fresh-baked recipes and aromas.
Brand: Fleischmann's Yeast
It’s a fact—there are actually more people who aren’t at the "big" game than who are. So, what does that mean for DiGiorno? It’s the perfect opportunity to celebrate right at home with the majority of football fans!
So, you’re not going to the Super Bowl? Neither are we. But don’t feel bad because of the 112 million Super Bowl viewers, only 63,000 will actually make it to the game this year. And let’s be honest, watching the game at home is way better anyway—you know everyone around you, you can actually see what’s going on, beer is readily available (and cheaper), and of course, a fresh-baked DiGiorno is out of the oven before the coin toss.
Brand: Digiorno Pizza
You love organic. You shop organic. From local-picked produce to grass-fed beef, you're all about fresh ingredients, real flavor and quality foods. But candy made with real ingredients? [Insert violin screech.]
We know what you’re thinking—how on earth can a candy made from real ingredients taste good? You’re skeptical—and that gets us excited. Because you know what our favorite thing is about Wholesome and Surf Sweets candy? Your face, the very first time you try it. You take a bite. And first, there’s surprise. Then, delight as those sweet juices shimmy and swirl into pure joy. Thus, creating what we call your happy face. The sweetest smile we ever did see. Who knew that real ingredients could be this good? Not just free-of-any-bad-stuff, good. But delicious, good. The way real candy should taste. It’s positively sweet.
Brand: Wholesome
Everybody loves a good cause. Something that we can all understand, support and believe in. Nature Made is rallying around a single cause that is close to your heart. You.
Your body does a lot for you each and every day. Celebrate it with the things it needs to continue to thrive and keep you doing what you love.
Brand: Nature Made
After a busy workday, running errands on the weekend, or traveling back from that amazing vacation—it feels good to be home. Your home is your sanctuary, the one space that is completely yours. At Sears, we offer smart technology across the most trusted appliances and products around the house to make it truly your own. So, no matter what’s happening in the world around you, you can always find comfort in coming home and knowing everything is exactly as you want it to be.
Brand: Sears, Smart Appliance/Connected Home