Campaign: Receta Para El Corazon
Millennial Hispanics believe that Mazola Corn Oil is a thing of the past and an unhealthy ingredient their parents and grandparents used to use in traditional recipes growing up. Our task was to create a campaign that positions Mazola as a heart-healthy, versatile cooking oil to our bicultural/millennial hispanic shoppers.

We were inspired by Telenovelas and their resurgence into pop culture (i.e. Jane the Virgin). So, we developed characters to help dramatize the various benefits of Mazola Corn Oil in a very fun, modern and unexpected way. We even created a storyline for a pilot episode of Receta Para El Corazon (Recipe for the Heart), a Mazola Telenovela.

Agency: Upshot Agency
Sr. Art Director: Hannah Lesko