Campaign: The Loss of the Irish 
In 2013, the beloved Kilbeggan Irish Whiskey left the safe shores of Ireland to break out into the unknown land of America. After being exclusive to Ireland for 256 years, the Irish, specifically in the small town of Kilbeggan, were less than thrilled when they found out the best-kept secret in whiskey was being released into the big bad world. But the loss of the Irish was our gain, and we see how they react, cope and come to terms with their treasured Kilbeggan no longer being just for the Irish. 

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Agency: Walton Isaacson
CD: Mark Westman
Video Editing: Utopic