Concept: H-D Collections. Wear It Out.

‘Harley-Davidson Collections’ includes four unique clothing brands—Originals, On the Roam, Authorized Vintage and Bar & Shield—with four unique audiences. We were tasked with creating a concept and look/feel that represented H-D Collections as a whole, offered the flexibility to highlight each individual sub-brand (on its own), resonated with very different audiences, and still felt part of Harley-Davidson (the iconic motorcycle brand). Needless to say, it was complicated. But we went for it and won some new business.

Pitch | Concept | Digital | Social | Activations | Media

Agency: Critical Mass Agency
CD: Nigel Dennis
CD: Jaclyn Hamer
ACD: Clay Glazik