Campaign: Bake with Grandma Fleischmann*

For 150 years, Fleischmann’s has celebrated birthdays, holidays and special occasions. We’ve seen traditions passed on for generations and watched new ones begin—from cinnamon rolls on Christmas morning to homemade pizza night and everything in between.

So in honor of 150 years, we’re bringing in our very own lovable baking expert to team up with the queen of all things homemade as we celebrate traditions new and old, and inspire families to bake on with a little bit of encouragement mixed with a whole lot of fun.

Digital + Social | Engagement | Experiential | In-Store | Media Partnership | Print

Agency: Upshot Agency
VP CD: Kelly Gribben
AD: Alyssa Gauger

*This concept did not live beyond the presentation phase. But we loved G-ma Fleischmann and she will continue to live on in our creative hearts.