Project: New Store Opening Kit 
We established local representation of the national campaign to introduce Bonefish Grill to new markets and familiarize consumers with our brand story.

We created editorial-style layouts with dynamic, beautiful, close-up images of our food with longer copy to further develop the brand story and how it relates to people, on a more local level. We took inspiration from food magazines and blogs, how we'd find out about a new restaurant opening in our city, to highlight our arrival in the neighborhood and feature our innovative dishes.

Print | Digital | On-Premise

Agency: Wunderman Chicago
CD: Alyssa Griesch
AD: Jess Farnish