Project: Logo and Branding Concept 

American College of Education (ACE) offers high-quality and affordable education through online courses and programs. We were tasked to evolve the ACE brand to not only help them stand out in a competitive landscape, but to also better represent their mission of helping students achieve personal and professional goals through a non-traditional college experience. We took a timeless but modern approach that used bold, but simple typography, as well as rich and meaningful colors to symbolize the shared values between ACE and their students. We used playful and punchy messaging to establish a more approachable and conversational tone to better connect with current and future students and personnel.

Branding | Print | Digital | OOH

Agency: Critical Mass (Chicago)
CD: Nigel Dennis
ACD: Jaclyn Hamer
AD: Evan Cole